Brief
Starz wanted to promote their new series Blood of My Blood with an immersive four-day press trip in Scotland. The goal was to combine high-end hospitality, authentic Scottish culture, and exclusive experiences to engage media professionals while elevating the series’ profile and reinforcing Starz’s premium brand positioning.
Approach
Guests were welcomed at The Virgin Hotel with a stylish afternoon tea, setting the tone for a curated four-day itinerary. The program included behind-the-scenes set visits and press junkets, offering media professionals unparalleled access to the series’ production.
Evenings were equally curated for impact: a private dinner at Hopetoun House featured bespoke Scottish entertainment, including a piper, clàrsach player, and traditional dancing, immersing guests in local culture. Daytime excursions combined adventure with luxury, including 4×4 off-roading in Luss and an exclusive, high-end whisky tasting experience. Every detail—from seamless logistics to collaboration with local suppliers—was orchestrated to ensure a flawless, immersive experience.
Result
The four-day press trip delivered a memorable, immersive experience that impressed media professionals and strengthened Starz’s premium brand. Feedback highlighted the perfect balance of behind-the-scenes access, Scottish culture, adventure, and luxury hospitality, successfully elevating the profile of Blood of My Blood and leaving an unforgettable impression on all attendees.
